The Buyer Utility Map
Map where your industry delivers — and blocks — buyer utility
Click mode:
O Industry Focus
✕ Pain Point
★ Opportunity
✦ AI Suggest
⬆ Prioritise Opportunities
◎ AI Analysis
⬇ Export PDF
🧭 Guided Mode
↺
Reset All
O
Industry currently focuses here
✕
Pain point / utility blocked
★
Opportunity — unlock this space
Click cell to toggle · ✎ to add note · Double-click stage header to rename
⬆ Prioritise Opportunities
✕
◎ AI Analysis
✕
✕
O
Industry Focus
✕
Pain Point
Severity
●
●●
●●●
★
Opportunity
Potential
●
●●
●●●
Note / reason
Done
✦ AI Suggest
Enter your industry or company and AI will propose how the Buyer Utility Map might look.
Company / Brand Name
Industry / Product / Service
Geography / Market (optional)
Website URL (optional)
Additional context (optional)
Cancel
✦ Generate
Stage Activities
Cancel
Save